Wikipedie:Studenti píší Wikipedii/Marketingové aplikace (2013/2014)/Nabídka článků

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Následující seznam témat byl sestaven na základě obsahu kategorií Marketing, Types of marketing a Marketing techniques na anglické Wikipedii. Vybrána byla témata, která zřejmě dosud nejsou zpracována v žádném článku na české Wikipedii. Tučným písmem zvýrazněná jsou témata, která české Wikipedii obzvláště chybí (existují o nich články v deseti či více jazycích, ale zatím ne česky) – jejich výběr a zpracování v rámci projektu se proto doporučuje přednostně. Studenti přicházejí se svými návrhy, výběr tématu ovšem definitivně potvrzuje až vyučující, přičemž každá skupina musí zpracovávat jiné téma.

Aaker Model Account planning Active adult retail Advertiser-funded programming Affective design Affinity marketing Aftermarket (merchandise) Aftersales Aggressiveness strategy Agricultural marketing All-commodity volume Alliance marketing Alpha consumer Ameritest Analyst relations Angel dusting Appeal to fear Art Infusion Article marketing Article video marketing As seen on TV Aspirational brand Atmospherics Attention marketing Audience development Audience screen Audience segmentation Automated telephone survey Back to school (marketing) Backward invention Bass diffusion model Bayesian inference in marketing Beat-sheet Beauty whitewash Ben Franklin effect Blackout dates Blind credential Blind taste test Bluetooth advertising Book of business (law) Book packaging Book signing Bowman's Strategy Clock Brand content management Brand language Branded asset management Brandweek Bricks and clicks Business marketing Business model Business stature Business-to-employee Buy one, get one free Buyer decision process Buying center Call to action (marketing) Campaign plan Carrying cost Category management Cause marketing Champagne in popular culture Channel conflict Channel stuffing Chaotics Chemical free City marketing Claritas Prizm Close Range Marketing Co-marketing Co-promotion Commercial planning Commercialization Commodity chain Community marketing Competitor indexing Complex sales Concept testing Consumer complaint Consumer culture theory Consumer privacy Consumer-generated advertising Consumer-to-business Content creation Content marketing Content partnership Context analysis Continuity marketing Contribution margin-based pricing Corporate anniversary Corporate capabilities package Cost-plus pricing with elasticity considerations Counteradvertising Coupon Cross merchandising Cross-media marketing Cult brand Cultural consumer Cumulative prospect theory Customer acquisition cost Customer acquisition management Customer advocacy Customer dynamics Customer equity Customer interaction tracker Customer lifetime value Customer newsletter service Customer reference program Customer value proposition Customerization Cyberdoc Database marketing Databased marketing Davie-Brown Index Decoy effect Demand chain Demand generation Demand signal repository Demand-side platform Democratized transactional giving Demonstrator model Dialogue marketing Diffusion (business) Digital brand engagement

Digital marketing Digital native Digital omnivore Digital strategy Disruptive innovation Distributed presence Diversity marketing Document automation Double bottom line Double-loop marketing Drip marketing Drug coupon E-mailing Earned media Editorial calendar Effie Award Electronic money Electronic retailing self-regulation program Email production Embrace, extend and extinguish Employee experience management Engagement marketing Enterprise engagement Enterprise marketing management Enterprise relationship management Evangelism marketing Existing visitor optimisation Experience curve effects Fan loyalty Field marketing Fifth screen Figure of merit First party leads Fixed value-added resource Flyposting Food marketing Foreign market entry modes Four wall distribution Fourth screen Franchise disclosure document Franchise fee Freebie marketing G. E. multi factoral analysis Gambling advertising Gatefold Generic brand Generic trademark Geodemographic segmentation Geographical pricing Gift suite Gimmick Gladvertising Go to market Gold party Golden sample Grand cru (food and drink) Green market Grey market Health marketing Horizontal integration Horizontal marketing system Hype cycle Immersion marketing Impulse purchase In-game advertising Inbound marketing automation Incentive program Industrial marketing Industry or market research Influencer marketing Instant rebate Intent scale translation Interactive collateral management Interactive marketing Intermarket segmentation Interruption marketing Introductory rate Inventory control Jobbing house Joint product pricing Joseph E. Grosberg Kano model Keyword research Kidification Klondike Big Inch Land Promotion Landing page Law of primacy in persuasion Lead generation Lead management Lead scoring Leverage (negotiation) Lifestyle brand Limited edition candy Lingerie party List broker Local store marketing Loss leader Lovemark Loyalty marketing Main Street Manager Mandatory labelling Marchitecture Market development Market information systems Market intelligence Market orientation Market overhang Market sector Market segmentation index Marketing activation Marketing and artificial intelligence Marketing brochure Marketing channel Marketing co-operation Marketing communications planning framework Marketing decision support system Marketing in schools Marketing intelligence Marketing management Marketing myopia Marketing operations Marketing science

Marketing spending Marketing supply chain Marketing warfare strategies Marketspace Markup (business) Mass affluent Mass customization Mass market Mass marketing Mass-market theory Masstige MaxDiff Medical science liaison Megamarketing Menu engineering Merchandise Mart Meta marketing Micromarketing Microsegmenting Mobile marketing research Morphological retail analysis Movement marketing Movie gimmick Multi-domestic strategy Multichannel marketing Nano-campaigning Narrowcasting National brand Negative option billing Next-best-action marketing Nia effect Nintendo marketing Non-price competition Not sold in stores Nutraceutical Object Value Observational techniques Observatory of prices On Hold Messaging Online ethnography Online focus group Online lead generation Online marketing platform Online research community Organizational diagnostics Outsource marketing Outsourcing relationship management Packshot Paddock girl Partnerized inventory management Party plan Patronage concentration Performance-based advertising Permission marketing Personalization Personalized marketing Pharmaceutical marketing Pick and pack Pink money Pitch book Pitching engine Place branding Point of difference Point of sale display Points-of-parity/points-of-difference Porter hypothesis Porter's generic strategies Positioning (marketing) Post-transaction marketing Postmodern branding Postmodern brands Postmodern communication Pre-installed software Pre-order Precision marketing Preference elicitation Preference-rank translation Premium (marketing) Premium pricing Prescription Drug Marketing Act Presentation folder Price discrimination Price on application Price point Price premium Price skimming Price umbrella Pricing Pricing objectives Pricing science Primary research Private label Prize (marketing) Processing fluency Processing fluency theory of aesthetic pleasure Product bundling Product category volume Product churning Product demonstration Product displacement Product lifecycle Product lining Product literature Product marketing Product naming Product naming convention Product planning Product proliferation Product requirements document Product sabotage Profit chart Profit impact of marketing strategy Promise marketing Prommercial Promo (media) Promotional merchandise Promotional model Promotional representative Proposal (business) Prospect theory Prosumer Proximity marketing

Psychic distance Psychographic Psychological pricing Pullthrough Purchase funnel Quality of experience REAN ROPO Race queen Radio advertisement Rate of return pricing Reach (advertising) Real-time marketing Rebranding Relationship marketing Relevant space Resource-based view Retail Intelligence Reverse marketing Rifle approach Rules of origin Sales contest Sausage Capital Science-to-business marketing Search engine submission Seasonal packaging Secondary research Seeding agency Seeding trial Service mark Service-profit chain Services marketing Servicescape Share of voice Shill Silent call Skills-based routing Slotting fee Small Plate Movement Social Media Targeting Social advertising (social issues) Social franchising Social intelligence architect Social marketing intelligence Social media in the fashion industry Social network advertising Social pull marketing Socially responsible marketing Special edition Sports marketing Squeeze page Store brand Strategy dynamics Street marketing Street team Student marketing Stunt casting Sub-niche Surround sound marketing Sustainability marketing myopia Sustainable market orientation Swagbucks Sweepstakes Tagline Tagtile Tar derby Target market Technology acceptance model Telescopic observations strategic framework Test market The Cellar (marketing) The customer is always right Theory of constraints Third-party technique Third-party verification Threaded marketing Time marketing Time to market Tipping point (sociology) Toyetic Trade show display Transfer pricing Trial balloon Trickle-down effect Trigger-based marketing Trust-based marketing Tween (demographic) Two-part tariff Ubiquitous commerce Undercover marketing Unified theory of acceptance and use of technology Unique perceived benefit Unique selling proposition Value (marketing) Value proposition Values scales Van Westendorp's Price Sensitivity Meter Variable pricing Vasa syndrome Vertical disintegration Vertical integration Vertical market Viral email Virtual engagement Virtual event Virtual queue Virtual value chain Virtuous circle and vicious circle Visual marketing Volume projections Wait marketing Web commerce Web strategy Website promotion Weepul White sale White-label product Whole product Wholesale marketing Will it play in Peoria?